Social Media Executive

About the Company

IronmongeryDirect is the UK’s largest online supplier of ironmongery, and ElectricalDirect specialises in supplying electrical products to the trade. For the third year running, we are delighted to have been recognised as one of the UK’s Best Workplaces 2022 by Great Place to Work and have been ranked 100th in the medium sized business category!

About the Role

We are seeking an experienced Social Media Executive to lead our social media marketing strategy and manage the associated budget. The successful candidate will drive customer engagement and revenue through identification and delivery of insight driven, inspiring and innovative content and advertising campaigns. This position is full time working 42.5hrs per week from Monday to Friday with the option to work up to two days from home per week.

About the Accountabilities

Key responsibilities:

Create and manage the social media strategy to grow sales, traffic to our website and engagement, whilst driving a consistent brand message
Manage all existing social media accounts (Facebook, Instagram, Twitter and LinkedIn) plus introduce new platforms in line with team and business objectives
Develop engaging, creative, innovative content for regularly scheduled posts
Work with our cluster marketing managers to create targeted, paid advertising campaigns in line with set budgets, focusing on ROI
Support team marketing campaigns as part of a wider multi-channel approach
Manage artwork through working closely with our in-house Creative Team and external designer to support social activity
Work closely with our in-house Photographers & Videographers to produce video content & images specifically designed for our social media channels
Work alongside the wider marketing team and other departments to create a strong content schedule
Manage timely responses to audience comments either directly or through our customer service team
Review and manage social media partnerships with suppliers
Plan, organise and execute the Influencer strategy and activity in order to drive brand awareness and community growth
Build and maintain relationships with Influencers and agency partners, overseeing and coordinating delivery, content creation, gifting and payments
Regularly research and analyse social media trends to incorporate into your own activity
Monitor, report and take effective action on KPI performance communicating to relevant stakeholders as required
About You

You must be highly organised and able to manage various tasks simultaneously, with exceptional attention to detail. A good understanding of all social channels is required to be able to create and deliver a full strategy and tactical plan. You must also have strong analytical skills to report effectively on campaign and platform performance. This

The ideal candidate:

Must have previous experience in a social media role which spans multiple social channels
Previous experience with social paid advertising with strong understanding of audience segmentation
Highly organised and responsible for own deadlines
Strong analytical skills
Competent managing a sizeable budget
Creatively minded
Excellent written communication skills
Exceptional attention to detail and accuracy
Have the aptitude and ability to learn quickly and hit the ground running
About the Benefits

25 days annual leave plus public Bank Holidays
Annual investment of 40 hours development & training per employee and opportunities for career progression
Subsidised Private Healthcare for employees and their families
Fully funded Wellbeing offering operated by Health Shield with the ability to claim back medical costs, access to an EAP service including counselling sessions, a GP Anytime service and access to the NHS-approved Thrive wellbeing app
Discretionary annual company performance bonus
Monthly WOW awards for those that go above and beyond
Staff suggestion scheme with associated rewards
Staff discount on our products
Long service awards
Two paid volunteer days per year
Team building & social events each year including a Christmas Party, Summer BBQ and annual awards ceremony
£500 refer a friend incentive scheme
Free onsite parking