Senior Digital Marketing Executive

Your new companyOur client, a growing online learning provider in Cardiff, are looking to bolster their Marketing function with a Digital Ma Senior Digital Marketing Executive. This is a fantastic opportunity for any Digital Marketing Professional with experience who’s looking to take on more responsibility. You will join a collaborative, exciting department where you upskill and progress your Digital Marketing career.Your new roleAs Senior Digital Marketing Executive, you will have a strong focus on analytics. You will conduct detailed data analysis on all Marketing campaigns, using the insights you uncover for optimised performance and shaping ongoing strategy. Applying statistical methods you will test the impact of different marketing strategies and report on their effectiveness. You will write engaging content for various stages of the sales funnel.You will continually improve the effectiveness of the organisations Email Marketing strategy. You will develop, implement and lead campaigns across all Marketing channels including the creation and monitoring of a content calendar. Collaborating with the Engagement Executive, you will create social media content thatsupports campaigns. You’ll conduct SEO audits, keyword research, and optimise web pages to driveorganic traffic. You be responsible for coordinating and promoting webinars to generate sales leads. Ideally you’ll have an excellent understanding of the current digital landscape and be able to position the organisation at the forefront of Digital Marketing innovation.What you’ll need to succeedYou’ll possess proven skills in data analysis and be able to use data to make informed decisions. A strong proficiency in Google Analytics/analytics tools is mandatory in order to be successful in the role. You’ll have experience in email marketing and preferably Active Campaign software. You’ll be able to demonstrate a proven track record of planning, implementing, and evaluating marketing campaigns. You must demonstrate excellent copywriting skills and attention to detail. You’ll be experienced in using CRM systems and have basic HTML knowledge. The ideal candidate will have an eagerness to continue developing your marketing skills and knowledge.Please note this role is not open to graduates/ those without previous experience working in a Digital Marketing role. Ideally, you’ll have prior experience in Higher Education/ HealthcareWhat you’ll get in returnYou will benefit from free parking at our clients’ site in the North of Cardiff. You will also be able to split your week between the office and home with our clients’ hybrid working policy. Flexitime is an additional bonus, and you will also benefit from a company pension. A full list of benefits will be distributed to all relevant applicants.What you need to do nowIf you’re interested in this role, click ‘apply now’ to forward an up-to-date copy of your CV, or call us now.If this job isn’t quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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